COO | CFO

Reborn Pelvic Health and Wellness is a multi-site pelvic floor therapy clinic and established reputation for excellence in pelvic floor therapy across Utah — widely recognized for personalized care and measurable patient outcomes. As COO | CFO, Robin provides strategic analytical KPI and financial analysis, clinical operational excellence, expansion efforts, strategic payor/ RCM strategy, financial management, and HR management. She helped shape a clinic that treats pelvic floor dysfunction with compassion, evidence-based care, and education — ensuring patients feel understood, empowered, and supported throughout their healing journey.

LEADERSHIP

Process

The Data Story

Using data-driven insights, I architect scalable business strategy and operational infrastructure designed to drive sustainable growth, financial clarity, and exceptional patient outcomes. This includes:

Real-Time Financial & RCM Intelligence Tools
Designed custom, rapid-view calculators to monitor revenue cycle performance, payer reimbursement trends, strategic coding and billing optimization, lead conversion and patient experience metrics, and forward-looking financial projections—enabling agile, informed decision-making.
Clinical & Operational Infrastructure
Developed and implemented comprehensive clinical and operational SOPs to standardize care delivery, strengthen compliance, and create consistency across multi-site growth.
Financial Architecture Optimization
Reengineered Profit & Loss structures and chart of accounts to provide deeper visibility into clinic-level performance, service-line profitability, and strategic investment opportunities.

The Data Story

At Reborn Pelvic Health & Wellness, I built the data infrastructure that transformed how leadership sees, measures, and scales performance.

By designing and implementing real-time KPI dashboards across finance, clinical operations, and revenue cycle management, I reduced administrative reporting time by 95% — shifting the organization from manual spreadsheet reporting to live, decision-ready intelligence.

The dashboards provided precision visibility into:

First Pass Rate (98.5%) and revenue cycle accuracy
Payer reimbursement variance and payer mix performance
Visit utilization, open-slot optimization, and provider productivity
Cost per visit and clinic-level margin performance
Lead conversion and patient access trends
EBITDA drivers and forward financial projections

This real-time visibility allowed leadership to proactively adjust staffing models, negotiate payer strategy, optimize coding combinations, and improve scheduling efficiency — directly increasing margin stability while maintaining clinical excellence.

Data became more than a report.
It became our operating system.

People

Streamlined HR operations, PTO governance, and onboarding infrastructure to improve hiring velocity, training consistency, and workforce transparency. Designed individualized PTO forecasting calculators to support proactive time-off planning and leadership visibility into staffing capacity.

Developed a comprehensive total-compensation benefits calculator to enhance employment offer transparency and strengthen recruitment strategy. Standardized onboarding checklists and cross-functional launch procedures to ensure role clarity, compliance alignment, and accelerated ramp-to-productivity.

Implemented robust benefits management automations within Paylocity, Headshot Pro AI photos, integrating PTO accrual tiers, compensation banding, ICHRA/FSA administration, and payroll workflows to reduce administrative burden and improve compliance oversight.

Community Engagement

Represented Reborn Pelvic Health & Wellness in community events:

> The M Factor: Breaking the Silence on Menopause, Salt Lake City Viewing; Expert Guest Panel Member

> Women's Wellness Summit: Guest Speaker, "Pelvic Health: Secrets for Everything Down There!"