COO | CFO
Reborn Pelvic Health and Wellness is a multi-site pelvic floor therapy clinic and established reputation for excellence in pelvic floor therapy across Utah — widely recognized for personalized care and measurable patient outcomes. As COO | CFO, Robin provides strategic analytical KPI and financial analysis, clinical operational excellence, expansion efforts, strategic payor/ RCM strategy, financial management, and HR management. She helped shape a clinic that treats pelvic floor dysfunction with compassion, evidence-based care, and education — ensuring patients feel understood, empowered, and supported throughout their healing journey.
LEADERSHIP
The Data Story
Transformed operational performance at Reborn Pelvic Health & Wellness by designing and implementing real-time KPI dashboards that reduced administrative reporting time by 95%, streamlined RCM accuracy, and elevated clinical productivity metrics — enabling leadership to track performance with precision.
Process
Using data-driven insights, led strategic business planning, financial projections, and operational procedures with:
> Creation of quick calculators to keep a pulse on RCM, Payor Reimbursements, Strategic Coding and Billing, Lead Conversation/ Patient Experience , and financial projections
> Clinical and Operational SOPs
> Reworked P+L categories for better financial insights
People
Streamlined HR operations, PTO governance, and onboarding infrastructure to improve hiring velocity, training consistency, and workforce transparency. Designed individualized PTO forecasting calculators to support proactive time-off planning and leadership visibility into staffing capacity.
Developed a comprehensive total-compensation benefits calculator to enhance employment offer transparency and strengthen recruitment strategy. Standardized onboarding checklists and cross-functional launch procedures to ensure role clarity, compliance alignment, and accelerated ramp-to-productivity.
Implemented robust benefits management automations within Paylocity, integrating PTO accrual tiers, compensation banding, ICHRA/FSA administration, and payroll workflows to reduce administrative burden and improve compliance oversight.
Community Engagement
Community Engagement
Represented Reborn Pelvic Health & Wellness in community events:
> The M Factor: Breaking the Silence on Menopause, Salt Lake City Viewing; Expert Guest Panel Member
> Women's Wellness Summit: Guest Speaker, "Pelvic Health: Secrets for Everything Down There!"